You can't eat just one

You can't eat just one

One of the most famous advertising slogans of all time was a phrase invented for Lay's Potato Chips: "Bet you can't eat just one!"

The idea, of course, was that Lay's Potato Chips were so delicious, so crunchy, so addicting, that once you ate one, you'd have to eat another. . . and another. . . and another. It was a whole ad campaign about self-control.

But there are people in this world who can­eat just one. There are people who have enough self-control to resist a second Lay's Potato Chip, no matter how tasty they are. Not only that, but there are people in this world who have enough self-control to resist even greater temptations. There are people who show self-control in the way they eat, the way they exercise, the way they study or speak or work. Maybe you even know some of those people. Chances are, if you know them, you also admire them.

You know what else? God feels the same way. God admires self-control. He likes it. He values­it. He thinks self-control is pretty cool.

As a matter of fact, that's why God commands self-control. His Word doesn't say, "be clear minded and self-controlled" because he had a report due for school and had to think of something to write. He doesn't command us to control our anger, and our appetites and desires and fears just because he likes the sound of his own voice. No, he commands those things because he values self-control. And if God values self control, shouldn't we?

Shouldn't you?